Our client, a non profit organization and performing arts venue, is seeking a Sr. Social Media Manager. This individual will be responsible for creating, publishing, and monitoring content for official social media channels in alignment with institutional strategy and goals. He/She will provide social media expertise to the communications team. Reporting to the Director of Communications and working closely with the Marketing and Content teams, the Sr. Social Media Manager will make content recommendations based on best practices in general and on audiences, goals and metrics, in particular.
-Work closely with communications leadership to generate and implement new content ideas for social media accounts and websites.
-Collaborate with colleagues in the Programming and Digital departments - and other members of the Editorial and Marketing teams - to develop, produce, and publish content.
-Coordinate social events and developing roles for influencers.
-Plan and execute (or assign) live social media coverage of select events, with the support of seasonal interns.
-Create, assign and oversee content updates that are posted on main social media channels (Facebook, Twitter, YouTube, Instagram and Snapchat), and other channels as needed.
-Monitor comments/activity on social media channels, and responding as necessary.
-Offer innovative solutions and stay current with social media trends; make recommendations to internal stakeholders, and, when approved, implement new social media initiatives.
-Establish specific, realistic goals for social media campaigns (e.g., driving ticket sales, expanding reach, or increasing engagement, or some combination of the three), and developing and executing social media campaigns to support these goals
-Create and interpret social media and web analytics reports; make recommendations for improvement.
-Work closely with Marketing to maximize impact and ROI on social campaigns
-Train staff on social media protocols and policies.
-Communicate social media best practices within the institution (both for client's institutional presence and for employees’ personal accounts).
-Supervise seasonal interns.
-Bachelor’s degree or equivalent combination of education and experience.
-Minimum of five years’ experience in editorial, social media, journalism, or similar field, preferably within a cultural institution or mission-based nonprofit organization.
-Ability to interpret social media reports and website analytics.
-Experience supervising interns and/or direct reports.
-Ability to set, manage, and delegate work to ensure that deadlines are realistic and are met.
-Exceptional written and verbal communication skills.
-Experience working with a web content management system and a variety of social media platforms.
-Demonstrated passion for the performing arts.
-Experience creating inclusive communication.
-Familiarity with digital advertising a plus.