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Market Research - CPG Experience

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Our client is looking for a Global Consumer Insight Marketing Research with at least 2 years of Primary Market Research Experience.

Reporting to the Sr. Manager Global Consumer Insights, the Manager GCI Temp -- Boys provides research expertise, thought leadership, and consultative support to uncover consumer and customer insights through actionable research programs and analyses. Specific responsibilities include setting research objectives in collaboration with the Sr. Manager GCI and Boys Business partners to develop comprehensive and cost efficient fiscal year research plans that include the design, implementation and analysis of a range of primary research required to assist clients’ decision making. The Manager GCI will assist in evaluating and managing various market research vendors and other data providers to provide highly actionable and cost effective consumer and market insight. In addition, on behalf of GCI, the Manager GCI will manage initiatives, with oversight from the Sr. Manager to improve systems and processes (e.g., methodologies, best practices with GCI, etc.).

Integrate Information Sources

  • Manages strategic and tactical market research projects – conventional and innovative methodologies. Market Research activities include, but are not limited to, large scale foundational studies, concept testing, product optimization studies, packaging research, product positioning studies, communications exploratory and ad tests, consumer segmentation and targeting guidance.
  • Utilizes a variety of sources and collaborates with research counterparts to validate and integrate diverse insights and expertise across the department.
  • Cross Project Integration: Pulls from existing research library and leverages that information to answer questions before starting new research. Takes advantage of opportunities to build on and incorporate existing knowledge when executing new projects.
  • Inductive Reasoning: Identifies interesting patterns in and across multiple data sets and through professional experience.
  • Conducts thorough and careful analysis of data, gathers critical information, effectively prioritizes tasks and projects to deliver quality solutions.

    Foster Stakeholder Partnerships and External Partnerships

  • Assists in identifying market research needs within the company and aligning research plans with business unit goals and objectives as well as overseeing the business unit GCI budget.
  • Manages various aspects of projects, including identifying market research objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, implementing and analyzing research and reporting on findings in a clear, actionable and provocative way.
  •  Manages resources effectively to deliver results within the project requirements (objectives, schedule, and costs).
  • Evaluates market research vendors and methodologies to provide the highest quality information and insights to internal clients.
  • Responsible for staying current with market research methodologies.
  • Seeks information on new techniques through training and conferences or other learning sources to grow business acumen and industry knowledge.
  • Proposes new /different research techniques or new suppliers.

    Communicate Research Findings

  • Communicates research findings via reports and presentations to stakeholders to ensure clear understanding of information and implications, tailored to the audience at hand
  • Creates presentations that focus on the data and insights that are relevant to the decision being made
  • Sets high bar for quality of deliverables, with emphasis on clean, visual, impactful reports that convey clear, specific recommendations
  • Communicates insights and next steps effectively cross-functionally and across all levels of the organization
  • Consistently ensures the integrity and correct interpretation of all marketing research information
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