Manager, Digital Strategy Become indispensable digital point person within the broader global media team.
Lead the digital strategy, planning and buying function of our clients global relationship with Nike across multiple categories and territories.
Our clients role and responsibilities include audience insights, media strategy, planning, innovation, buying, reporting, information management and a various source of operational tasks.
They collaborate extremely closely with their agency partners, being media or creative.
Lead the identification of innovation and new partners related to Nike’s future campaign.
Deliver strategic thinking and planning (applicable to both global and local campaigns) based firmly on consumer insights, data, research (both in-house and external), and on insight from past activities.
Support the planning strategy team with bespoke and relevant ideas that match the forthcoming communication strategy.
Identify proactive opportunities to drive innovation between media partners and Nike (e.g. Facebook, Google, Twitter, Xbox, Spotify…).
Attend, Participate and lead briefing, brainstorms, ideation sessions.
Manage global digital campaigns, from ideation to execution and reporting.
Work closely with agency partners (creative or media, global or local) to bring innovation to life.
Sharing Develop a best in class sharing solution to ensure that the global digital innovation is being bought in by the territories.
Foster best in class thinking by nurturing the existing sharing channels with ideas and best in class execution.
New consumer connectionsWork with insights to invent new consumer connections
Deliver valuable new methods to reach the consumer that have never been done before. Deliver 1-2 new connections a year.
Raising digital innovation & operationsWorking with our clients network to develop a network of digital innovators within the Nike teams around the world.
Ensure that best in class documents/guidelines are created with regards to Nike’s point of view/way of leveraging new platforms
Support Geo/local digital planning efforts
RelationshipsContinuing to develop close relationships with senior Nike clients, our colleagues at other agencies and potential media partners.
Create and manage a global database of key digital media partners.
Establishing yourself as a key contact point for key category planning.
Key competencies:Curious and connected: Expose global team to new thinking on an ongoing basis
Inventive: Foster a creative environment. Globally create stimulus for people to think differently and challenge others to look at opportunities in fresh ways.
Create Client Bonds: Develops an annual vision / strategy linked to the digital area of Nike. Ability to plan ahead and execute the yearly objectives is key.
Build Relationships: Maintains a regular contact base with the markets, clients, media and relevant partners. Actively seeks opportunities to mobilize our network.
Open and collaborative: Develops monthly/periodic forums for sharing with other teams/markets. Lobbies internally to ensure appropriate action.
Initiative and Drive: Acts as a role model for proactivity, tenacity and decisive action by consistently driving improvements in performance and organizational effectiveness.
Challenge: Takes entrepreneurial calculated risks, isolates opportunities on a monthly/periodic basis, acts on these opportunities by molbilizing the team.
Drive personal results: Provides clarity about individual roles and how they contribute to the overall team strategy. Ensures KPI’s and descriptions in place. Monitors on a quarterly basis.
Key skills & knowledge:partners and Suppliers: Up to date knowledge of rights owners, media owners, content owners, production agencies, research companies and other suppliers which Our clients can partner with.
Sector Knowledge: Thorough knowledge of sporting sector.
Client Knowledge: Identifies and actions opportunities to deliver innovation.
Media knowledge: The role requires depth and breadth in understanding the global digital media industry, with the ability to stay ahead and on top of the new media trends and technology
General Skills: Excellence in communication, presentation and lateral thinking.
Detailed skills: Excellent analytical, written and numerical skills.
Influence and Persuade: Strategically sells to multiple stakeholders who have different needs and objectives to build broad support for ideas, recommendations etc. Sets in place work plan to ‘mark-off’ these stakeholders on a bi-annual basis. Coaches team on active listening.
Creativity and innovation: Develops innovative solutions to marketing challenges
International: Requires knowledge of international media environments – specifically Asia and Europe.
Youth insight: Deep understanding of youth audience segments
Advanced used of IT software (MS Office & Apple keynote)