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German Content

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Expedia is looking for a strong Native level German writer with an Ecommerce background and passion for travel and learning!

Content Manager - Expedia Content Hubs (like Blog and Globetrotter) , 

Are you a creative, prolific writer with strong communication skills and a passion for matters and trends ? 

If so, we invite you to join the Expedia Family as a Freelancer and manage our content hubs like our inspirational blog ( as well as the travel guide “Globetrotter” ( 

No travel writing experience required just passion for travel and learning.

You will learn how to...

Order content aligned to the strategy, optimise articles from a SEO perspective, coordinate the freelancer community, do the outreach for campaigns and ensure that the right tracking is set up.


Your Scope of Responsibilities: 

As German Content Manager, you will learn and be responsible for...

- Contacting and coordinating our bloggers/freelancers for our content hubs 

- Ordering content from text agencies 

- Expanding the network (including attendance at relevant blogger events etc.) 

- Enhancing and implementing our blog and Globetrotter strategy 

- Editorial responsibility of blog and globetrotter entries as well as editorial writing (incl. interviews with experts). 

- Researching new topics and updating the content calendar 

- Sourcing images (iStock, EDAM etc.) 

- Cooperation with Social Media, Merchandising and PR in order to push relevant contributions 

- Doing outreach for our content management campaigns 

- Setting up new features and templates within both platforms 

- Work with developers to improve and develop the content hubs 

- Set up of reports (KPIs) on a regular basis (Google Analytics, Omniture, SEOClarity); analyse, monitor and report outcome on projects and identify new opportunities and strategies in the market 

- Reporting about the spends for bloggers / freelancers and other content production 

- Management of bloggers/freelancers via Lystable (contracts, onboarding process, invoicing) 

- Competitor analysis and opportunity research 

- Participation in UAT testings 

- Optimise articles from a SEO perspective 

What you should bring on board: 

- Prolific writing skills with journalistic or editorial experience (also PR) and a knowledge of various writing styles, such as blog writing, composing texts for the company website, journalistic writing etc. 

- A good sense and creativity for choosing topics and assessing relevance; detecting trends 

- Personal motivation to contact, acquire and manage bloggers and journalists. Having a good network in place is advantageous, but proper motivation and a reliable feeling will suffice. 

- understanding and work experience with CMS systems (Umbraco), Wordpress 

- Good analytical understanding 

- Efficient and self-driven, ability to maintain deadlines 

- Strong communication skills 

- Flexibility to get in charge of new tasks 

The advertised position is assigned as full-time based in London. 

Ideally, you should be a native German speaker, possess strong communication skills, have a variety of interests and be a team player.

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