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eMarketing Manager

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Marketing Automation manager to join global marketing team and lead marketing automation strategies and adoption across our organization. The candidate will be responsible for lead management strategies including lead nurturing, scoring, email marketing and qualification processes using Marketo, our enterprise marketing automation platform. Additionaly the candidate will be responsible for our lead lifecycle and driving organizational change around how we qualify, convert and stay engaged with leads. This will involve an understanding of sales process and behavior, buying cycles and the bridging the sales and marketing gap.

Essential functions of the position include, but are not limited to the following:

Manage automated marketing functionality- deploying email, managing landing pages and web forms including testing to ensure data posts to the right location.
Work collaboratively with our 9 businesses and marketing managers to set up lead nurturing strategies, train sales teams on how to manage leads, and drive behavioral change around lead conversion
Implement tactics such as progressive profiling, landing pages and email templates
Creating, testing and deploying our clients’ e-mail marketing campaigns using our web-based applications.
Consult with clients on email strategy and nurturing strategies to meet their objectives
Provide email design direction to in-house staff of graphic designers
HTML development of email templates from design wireframes
Manage process documentation and ensure everyone is trained on up to date processes

Background
5-7 years experience in online marketing
Experience managing email marketing and demand generation programs
Marketing automation, lead nurturing experience (Marketo, Eloqua, Act-on)
Experience with Metric analysis using systems such as Google Analytics and Webtrends
Experience with content management systems a plus
Basic HTML

Skill set
Strong analytical skills
Strong communication and persuasion skills
Experience with SalesForce.com is desirable
Excellent customer service orientation including strong support and communication skills
Strong project management skills

MBA Preferred

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