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eMarketing Consultant

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Our Fortune 500 Pharmaceutical client is looking for a eMarketing Consultant to join their team. If you are interested in this opportunity, please read below and then APPLY today

Position Description and Responsibilities
Web, mobile and other new online channels have and will continue to revolutionize all customer relationships, decision-making and information-gathering behaviors. This role must strategically identify, shape and manage business opportunities leveraging innovative channels to deliver on brand, business unit and company objectives. It will require flexibility to support multiple areas of the US pharmaceutical business, as well as a heavy emphasis on bringing forward external trends and opportunities.

Key Responsibilities: -- Deliver effective online programs in support business goals, shaping those goals by educating management on changing customer habits and trends. -- Develop strategic web and mobile presence for US market, addressing healthcare professional, consumer and commercial audiences. Identify and propose opportunities to achieve business goals through use of the internet based channels (web, email, mobile, social media, search, online advertising, eDetailing/alternative channels, etc); develop strategies and tactics; implement, measure effectiveness and optimize accordingly. -- Collaboration with other pharmaceutical eMarketing colleagues, global Business Unit counterparts and other Bayer HealthCare teams contributing to and shaping broader Bayer initiatives. -- Identify and deliver synergies through support of company-wide, re-usable solutions rather than individual efforts, through effective use of in-house resources, and through effective vendor selection and management.

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