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eCommerce Specialist

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RESPONSIBILITIES:

  • Responsible for leading department ecommerce initiatives with a specific focus on revenue growth, repeat purchases, customer retention and new customer acquisition
  • Oversee process and operational support needed to meet customer needs and to add customer value online, including developing and promoting key marketing strategies and lead generation opportunities
  • Leverage analytics, web tools and voice of customer research to support ongoing changes to improve the customer experience and key performance indicators
  • Enhancing e-Commerce marketing by increasing web visibility and traffic 
  • Help develop and forecast quarterly targets and own the ecommerce budget and P&L while delivering on specific KPI's
  • Lead the planning and execution of the marketing strategies to promote sales to online customers
  • Assemble resources, tools, and intelligence for measurement and reporting including analytics and dashboards
  • Responsible for the overall marketing experience with an expertise in SEO (search engine optimization) and digital marketing
  • Analyze strategic marketing plan and performance using KPI’s
  • Create and manage product and marketing content for customer and company platforms
  • Knowledge and experience in working with Amazon fulfillment and the Vendor Central platform
  • Constant communication between all parties to ensure all Team Members are current on processes, expectations, and implementation of new procedures
  • Perform item set up for ecommerce customer new items: item descriptions, dimensions, pricing, images, advanced content, links and item hierarchy dimensions, pricing, images, advanced content, links and item hierarchy
  • Provide web descriptions for new product announcements at the request of the trade marketing or brand marketing teams
  • Provide the correct new item images for upload to customer websites
  • Track status of new items and monitor progress until product is fully updated on customer sites
  • Develop targeted product copy for use on brand websites and partner websites
  • Create copy through consolidation of product, category, and consumer information
  • Work to understand the product or category needs through discussions with or input from Product Marketing, Customer Reviews, Customer Service, etc.
  • Evaluate copy based upon consumer feedback, product improvements, and market dynamics
  • Track and update product images and additional content, update as necessary
  • Work in tandem with internal customers, writing & editing creative materials for brand website content, customer website content
  • Submit design requests for infographics, imagery, photographs, and video
  • Pull weekly performance data
  • Foster relationships with other departments that provide and use data
  • Report new item status and web site content updates on a weekly basis
  • Remain up to date and aware of latest trends related to ecommerce copy and advertising

QUALIFICATIONS:

  • Bachelor’s degree in Marketing, Advertising, Journalism, English, Business, Computer Science or related field
  • 4-5 years’ experience in retail e-commerce, online marketing or related role preferred
  • Strong understanding of online marketing strategies, fluent in development optimization techniques to deliver the best user experiences in the most technically efficient manner, and knowledge of ecommerce processes
  • Ability to understand and optimize the customer experience. Understanding of how content, design, and user interface work together to create an optimal user experience is preferred
  • Exceptional project management, partnering and collaboration skills
  • Knowledge of Omniture, CoreMetrics or Google Analytics reporting suites
  • Fundamental understanding of HTML and web design principles
  • Passion for ecommerce

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