These job descriptions are examples. Looking for work?

Find JobsFind Jobs

eCommerce Marketing/Data Analyst

0 people like this description

Make data come alive. The successful candidate wants to breathe in the numbers and seeks to use data to guide insights that are anything but obvious. This role is central to the generation, testing, and implementation of ideas across the product development, marketing, and operational efforts across the Americas and our acquired businesses.

You will lead analyzing and reporting the performance of international multi-channel and M&A eCommerce initiatives. This role establishes an ongoing relationship and dialogue, through detailed reporting structures, with all eCommerce functional areas and other business units to provide information and insights relevant to future decision making processes. This individual reports directly to the Director, eCommerce and plays a key role in understanding the customer and optimizing eCommerce growth and adoption.


-Demonstrates and excels in Performance Drivers including but not limited to the following behaviors
-Wow the Customer Know your customers; Earn your customers trust; Become your customers go-to person
-Have A Winning Attitude Play to win; Act with optimism & enthusiasm; Make courageous decisions
-Drive For The Best Results Set high standards; Take personal accountability; Deliver on commitments
-Make The Team Better Be collaborative; Build trust; Communicate openly & honestly; Listen & learn from others

Responsibilities
-You'll use your insights to collaboratively work on improving the business returns. You'll make your impact in small team settings using your ideas and proof points to work through product marketing, traffic marketing, and engineering to lead the business to increased growth.
-Lead the eCommerce international multi channel/M&A analytics approach to develop, manage, and transform data into compelling and actionable insight and reporting structures supporting eCommerce programs
-Understand company-wide eCommerce reporting requirements and build a suite of standard performance reports and dashboards for all levels of the organization
-Create new operational processes and improvements to optimize data collection, access, integrity, and reporting accuracy, including documenting new procedures
-Ensure alignment and understanding with company wide and eCommerce analytical COEs
-Collaborate with eCommerce functional areas and other business units to design and execute a fact-based channel growth/continuous improvement strategy leveraging integrated online and offline data insight-Perform ad hoc ---Perform queries and insight analysis as required to support ongoing business priorities
-Apply statistical techniques (regression, t-test, time series, etc) in support of selected Commerce activities to identify patterns, trends and translate into actionable insights
-Research and analyze selected business trends and customer behavior data to identify opportunities for website improvements and enhanced online marketing initiatives
-Work with eMarketing partners to identify optimal target customers and measure post-campaign performance in order to recommend enhancements to targeting and offer strategies for specific business units and targets
-Utilize segmentation techniques to analyze customer behavior, trends and profile attributes in order to identify opportunity segments for specific business units and targets
-Develop logic and technical processes to facilitate online customer personalization using customer demographics and transactional behavior for specific business units and targets
-Lead online market research initiatives (i.e. Foresee Results) and report on key findings and recommended actions to improve customer satisfaction and web usage for specific business units and targets
-Support eCommerce Product Managers with development of an ROI-based eCommerce project prioritization methodology to analyze costs and effectiveness of specific Commerce program
-Liaise with Customer Information counterparts throughout global businesses to leverage learnings and best practices
-Provide senior level analytic leadership including business case support, annual forecasting and budgeting, and eCommerce road map development
-Lead presentations and communication of results, insights and opportunities to internal stakeholders
-Participate actively in the evolution of Americas overall analytics capabilities and liaise with IT and other business partners to ensure common understanding of data requirements and necessary improvements

These job descriptions are examples. Looking for work?

Find JobsFind Jobs