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eCommerce Manager

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The eCommerce Manager will develop, manage and execute initiatives to drive increased eCommerce sales, ensuring that the company online store delivers a great shopping experience for customers while aligning with marketing and sales cross-channel strategies.

With a strategic focus on eCommerce sales growth through customer acquisition, conversion and retention, the eCommerce Manager will work closely with Marketing, Creative Services and Web Development teams to spearhead inbound and outbound campaigns to optimize traffic volume, purchase conversion and revenue growth metrics. In addition, the eCommerce Manager will coordinate with Sales teams to ensure alignment of content and promotions across our key online retailer partners.

Responsibilities:

Grow eCommerce sales and customer conversion through site content, purchase path, sales performance and shopping cart analytics and optimization.
Utilize site analytics and financial reporting analysis to develop cross-sell/up-sell merchandising and promotional strategies for all product categories.
Create eCommerce Performance Dashboard and custom reports as required to analyze performance metrics and identify trends in order to achieve business objectives.
Develop and manage company product portfolio across the company and retail partner online storefronts – managing and maintain product listings, pricing models and web assets including marketing and promotional content.
Monitor and communicate with all search portals and shopping engine sites to ensure that company and product information, images and content are up-to-date.
Increase customer acquisition, retention and reactivation through inbound and outbound marketing channels – while identifying opportunities to cross-promote online store sales through offline marketing activities.
Develop and coordinate promotional calendar in-line with territory sales and online retail partner initiatives.
Plan, manage and execute affiliate program, working with publishing partners and directly with affiliates to drive sales and revenue growth.
Work closely with Web Development team and eCommerce Software provider to problem solve and continuously improve the customer’s eCommerce experience.
Identify and pursue new relationships and sales/ecommerce opportunities.
Coordinate online store related activities with Marketing, Sales and Distribution Center to ensure optimum customer relations and customer service.

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