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eCommerce Associate Analyst, SEM

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We're looking for an eCommerce Associate Analyst who will perform analyses of client marketing programs and websites in order to recommend and/or implement future enhancements. This role focuses on collection/analysis of digital performance data to ensure the website and its traffic sources continued contribution to the overall business goals.

Develop, implement and manage effective SEO, SEM, display, remarketing and comparison shopping engine programs that result in increased awareness of client brand as well as maximize traffic to and revenue from its eCommerce websites.

Key Areas of Responsibility
Work with cross functional teams (Strategy, Project Management, Development/Engineering, Design) to define measurement plans and the requirements to execute.
Continually analyze, discover and capitalize on eCommerce opportunities to improve overall performance.
Prepare and distribute weekly/monthly reports for client's eCommerce sites and/or marketing programs.
Prepare presentations for senior management and other client business teams.
Execute and manage successful SEM, SEO, display, remarketing and/or comparison shopping engine strategies consistent with corporate and departmental objectives.
Utilize successful bidding strategies, keyword management and listing strategies on search and comparison shopping engines.
Continually analyze, discover and capitalize on SEM opportunities to increase paid search and shopping engine traffic to sites.
Conduct thorough keyword research and competitive analysis across complex topics to assist with the development of highlight relevant SEM campaigns.
Use digital analytics tools (Coremetrics, Google Analytics, Adobe Media Optimizer) as well as Excel and SQL to extract insights to make informed decisions for our digital marketing campaigns.

Qualifications
Minimum Qualifications
Bachelor’s Degree
1 year experience in a website analytic role and/or SEM/SEO/display strategy, implementation and management.

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