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eCommerce Assistant Manager

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 A prestige beauty/skincare brand is looking for a Manager of eCommerce. This person will be responsible for eBoutique sales and digital content implementation with a goal of maximizing predefined KPI’s while tracking to budget and expected ROI targets. This position requires a cross-functional player who will partner closely with Marketing, Digital, Finance, Creative, and other internal and external parties. This position will report directly into the Director of eCommerce & CRM, and indirectly to the Go To Consumer Marketing Team Lead.

This person MUST have direct experience in launching and managing an eCommerce site including - sales planning, owning a P&L, content creation, email marketing, SEO, etc

This role will be a 4-6 month (potentially longer) position as a W2 Hourly Employee of Aquent. Health benefits, 401K, sick time and flex spending will be offered as well. If everything goes well, there is opportunity to go full-time with the global beauty company.

 

Specific responsibilities for the role include:

·       eCommerce/Sales P&L

o   Responsible to deliver eBoutique monthly financial sales objective for brand

o   Propose and manage eBoutique fuel budget to hit financial sales objective

o   Identify key eBoutique driver opportunities & execute according to approved plan

o   Manage and adhere to financial promotional allowance to ensure profitability of the channel

o   Manage digital vendor relationships (including vendor setup, accurate SRM digital coding, and invoicing GR)

·       Content

o   Strategize web needs, brief and deploy all web creative assets for eBoutique

o   Research and deliver unique Marketing created SEO optimized copy for eBoutique

o   Brief and deliver all eBoutique site updates in support of product launches, campaigns, promotions/animations, and brand requirements in JIRA

o   QA and route for brand approval for requested site content updates

o   Provide brand digital assets and content to the Skincare.com and Makeup.com corporate team to ensure brand share of voice is represented regularly   

 

 

·       SEO

o   Establish SEO ranking priorities and exit goals with alignment from brand

o   Perform all keyword research via SEO provided tools to identify opportunities and optimization ongoing for eBoutique and YouTube

o   Manage SEO agency (if applicable)

o   Brief SEO website updates (both technical and consumer copy) in JIRA for merchandiser to update eBoutique

o   Ensure all SEO copy is approved by brand and is legally compliant

 

 

·       Reporting/Analytics

o   Provide formal monthly reporting of eBoutique performance and budget trend to brand detailing results and risks/opportunities.

o   Attend marketing brand status to represent and speak to eBoutique performance

o   Provide all corporate and CMO dashboard reporting metrics ongoing

o   Support all digital reporting needs to support GM for MRM’s and or corporate/ international meetings

Requirements:

·       Bachelor’s degree in Digital, Marketing, or similar

·       3+ years of experience in eCommerce 

·       Strong analytical and methodical problem-solving skills with proven ability to scrutinize large amounts of data and turn it into actionable initiatives (including both quantitative and qualitative data)

·       A deep understanding of retail-specific promotional activities, including experience in designing campaigns that drive incremental sales in holiday and non-holiday periods

·       Strong interpersonal skills – able to and enjoys working across cross-function to achieve goals

·       A high degree of care for the customer experience and service

·       Strong creative skills – able to and enjoys working with creative teams to provide direction and analyze effectiveness of digital creative assets

·       An exceptional ability to multitask, executing swiftly and accurately

·       Excellent judgment and decision-making abilit​y

· .    Strong presentation skills

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