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e-commerce Director

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Our client, an industry leader in a lifestyle vertical, is looking for a Director of Online Marketing.

SUMMARY:
The Director of Online Marketing/eCommerce will be responsible for planning, implementing and executing online customer acquisition campaigns to generate business growth. This candidate must be a proven strategist who can roll up his/her sleeves and drive execution, inspire a team and lead by example.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
The Director of eCommerce is responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies
Serve as a liaison and primary point of contact within the eCommerce organization for cross functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives
Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy
Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns
Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing
Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners
Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects
Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions
Proven leadership of large eCommerce projects
Experience with B2C or B2B eCommerce depending on your focus
Extensive knowledge of e-commerce technology and sophisticated analytics
Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability
Provide expertise on current eCommerce industry best practices. Consult on cross-functional projects to ensure eCommerce principles are incorporated
Identify new areas of eCommerce opportunity beyond current organizational thinking
Outstanding analytical skills, strong experience interpreting test results & drawing conclusions
Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
Demonstrated record of success with online acquisitions initiatives including SEO, SEM, paid search, affiliate, CPA, email and other media (this is a slight change to existing bullet hoping to get more detail about their knowledge)
Ability to utilize site analytics in order to evaluate existing goals and results and to formulate strategies for optimized commerce systems
Solid understanding of architecture and systems supporting eCommerce sites, including database, design environment, hosting solutions, and integrated commerce software.

SKILLS / KNOWLEDGE
Minimum 5 years experience managing online customer acquisition campaigns for a fast growing, entrepreneurial company that relies heavily upon E-Commerce for its Direct Response Marketing activity
Measurable experience in paid and organic search, affiliate programs, comparison shopping engines, email and other online programs
Ability to create the strategic direction of increasing E-Commerce activity from a variety of online media channels to expand market share
Strong knowledge of site design standards and strategies relative to usability, conversion, and search engine optimization
Experience sourcing and implementing an e-commerce platform is a plus
Strong understanding of different technological components of online commerce

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