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Website Marketing Manager

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Our large financial services client is looking for a Website Marketing Manager to join their Interactive Marketing team. This position will own the day-to-day management of web site content and functionality upgrade projects which support monthly advertising campaigns, new product releases, and enterprise-wide web channel upgrades. Candidate should have strong web project management skills. Additional responsibilities include participation in pre-project business case development as well as post-project analysis, measurement and optimization recommendations.

Specific Responsibilities:

• Participate in business case development, writing, and delivery as well as ROI-projections for web site projects
• Perform project requirements gathering and definition through consultation with SME’s
• Recommend and validate Information Architecture including site map, page flow, navigation architecture, wire frames, usability studies, analysis and findings
• Perform web analytics and results analysis
• Develop new/improved processes for initiating web projects, managing web projects, web site content audits, and reporting enablement
• Perform competitive analysis
• Collaborate with .Com Operations department to perform development work and post web content
• Collaborate with Interactive/Web Development agency to perform web and business case development
• Manage and prioritize web site update request queue
• Provide creative evaluation and adherence to brand standards/ style guide maintenance

Additional Skill Requirements:

• Burning desire to staying abreast of web and online trends, provide insight into competitive landscape and market shift toward increased web investments
• Organized, controlled, engaged, polished meeting management
• Strong written and oral communication skills
• Drive to show results that prove ROI to achieve greater funding


• BA in Marketing or eCommerce preferred; MBA preferred
• 5 to 7 years in online marketing or ecommerce
• Financial Services background a plus
• Strong knowledge of Microsoft Office software applications Word, Excel, PowerPoint.

Position Responsibilities:

55% Web project management

20% Web content request management and queue management

10% Results analysis, reporting, optimization

5% Process development

10% Competitive analysis, strategic recommendations, business case development

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