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WebTrends Project Manager

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The general description of responsibility would be the Setup and maintenance of custom dashboards and reporting in Webtrends, set-up of new campaigns, new reports, monthly report distribution and automation

Skills
· 5-7 plus years’ direct work related experience with Webtrends analytics platform - Intimate knowledge of Webtrends web analytics platforms
· Technical knowledge and experience creating and managing Webtrends profiles, dashboards, templates and all elements required for reporting
· Familiarity with web technologies such as HTML, CSS, JavaScript, common JavaScript frameworks (jQuery) a plus
· Ability to identify custom API's needed for report integration with external systems such as CRM

Job Description
Implement, configure, and customize Webtrends analytics tools to meet client business reporting needs.
· Develop and manage profile, templates and auto reporting functionality
· Administer reporting: build and modify reports and implement necessary tagging: Campaigns, Conversion metrics, Funnel reporting, Path analysis
· Build and manage customized monthly dashboards with data from web analytics and a variety of sources.
· Provide adhoc support for metrics.
· Tagging analysis and implementation: Perform analysis of digital performance, evaluating effectiveness of various initiatives and identifying underperforming areas.
· Prepare javascript site tags, marketing channel tags and view pixels in order to track online conversion events
· Perform data quality audits, identify data collection issues, suggest improvements, and implement fixesProvide subject-matter expertise and guidance to web resources to ensure analytics functionality across various platforms is leveraged appropriately.
· Establish and manage a scalable program where analytics at the site- and System-level provide insight to performance against web program and business intelligence goals.
· Provide ad hoc report support.

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