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Web/Ecommerce Analyst

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Our client is looking for a seasoned analyst who knows the e-Commerce and multi-channel space. This is a scrappy team where going the extra mile isn’t admired - it is expected. They are driven to succeed and the determination is infectious! This is a unique opportunity to truly own a channel and be rewarded generously via a bonus structure. If that sounds exciting and you value ROI then this might be the job for you!

As part of a small, dynamic team, you will be expected to work well in a fast-paced, rapidly changing environment. You must be self-motivated, flexible, and capable of handling both tactical and strategic assignments.

You must be very organized; detail-oriented; tenacious yet tactful; a strong problem solver; and able to work well under pressure. Most of all, you must be passionate about growth, sales and marketing, multi-channel retailing, trend spotting and customer satisfaction.

Principal Accountabilities
• Support the analytic needs of a business unit by analyzing web traffic using tools such as Google Analytics. Use standard BI tools to produce reports relating to outcomes. 

• Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team. 
Collaborate with external partners such as agencies to assist with data collection and reporting. 
Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience. 
Exhibit a high level of expertise in driving the data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc). 
 The Ecommerce Analyst will support all facets of the decision-making platform (clickstream analysis, outcomes analysis, search analysis, multivariate testing analysis). They will also work with the website technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements. They will also be expected to ensure that best practices in metrics and decision-making are being exposed to the core website decision makers.

Typical Deliverables
• Weekly, monthly reports (excel, BI tools, clickstream analytics)
• Lead development of analytics dashboards for channel leaders
• Website behavior and customer experience analysis
• Data consolidation and validation • Coordinating tags, tracking parameter implementations
• Effective socialization of key findings and optimization recommendations for channel and business leaders
• Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creative to identifying success metrics) and post test analysis
• Documentation relating to existing processes and suggestion / presentations for improving those processes

Desired Experience
• Bachelor’s degree
• At least 2 to 3 years of working with Google Analytics
• 2 years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
• Two to three years of experience in one or more roles in an online ecommerce or online support environments, including working with design/marketing/merchant teams.
• 2 to 3 years of experience in using the Microsoft Office suite with very strong Excel skills.
• Some expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts.

Team Skills • Works effectively both independently and as a member of a cross functional team
• Uses sound judgment to identify issues and escalates when appropriate
• Contribute to improvements in processes (technical or business)
• Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role
• Ability to identify key needs or gaps and provide leadership to close those gaps
• Resolves disagreements and conflicts constructively, knows when to involve others • Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback for those in immediate area of focus
• Identifies and communicates specific personal growth goals for self
• Excellent communication skills and ability to interact with all levels of end users and technical resources
• Exposure to project management skills, business process redesign principles, tools and techniques a plus
• Demonstrated ability to thrive in a fast-paced, multi-tasking, team-oriented environment
• Consistent positive attitude.

Required Technical/Functional Skills
• Using strong analytical skills provides insights as well as recommendations for changes and convinces key decision makers of business benefits of the proposed solutions
• Identifies and drives requirements trade-offs by proposing solutions to leadership
• Handles multiple tasks, switches priorities and focuses as needed • Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website
• Collaborates on creation of project plan and tasks for the team
• 2-3 years experience working with standard web analytics tools
• Sound knowledge of retail math (e.g. gross margin, open to buy, mark up calculations, turnover)
• Expert or advanced knowledge of Microsoft Office, especially Excel.
• Demonstrated proficiency in MS PowerPoint. Reports To Senior Manager Digital

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