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Web and Automation Manager

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Our Client-global technology leader and platform owner is recruiting for a Automation Marketing Manager role.

The Web and Automation Manager will work alongside other specialist digital marketers and colleagues across the marketing organisation to ensure that our websites and other digital channels are driving key business results through optimised reach, content and customer journeys, connected with modern marketing platforms and tools.

The successful candidate will work within cross-functional teams developing and implementing marketing campaigns and automation programmes, ensuring that our web properties form an effective part of targeted, cross-channel journeys.

Using SEO knowledge and tools, they will drive both technical and content recommendations in order to improve organic reach, and, as a core editorial team member, they will ensure that content is featured on our properties in a timely manner, and that it is connected with other channels and displayed in order to maximise engagement.

They will monitor content and site performance data to understand usage and onsite customer journeys, and combine this data with knowledge of industry best practice to create actionable insights that drive on-going improvements and deliver on business objectives.

The role requires a proactive individual with the confidence to debate and share ideas and the personal drive to identify opportunities and generate change. This should be combined with strong communication and relationship building skills, enabling the individual to drive results effectively within a globally-managed framework and a complex and varied online environment. They should have an understanding of marketing automation principles and tools, and be keen to learn as the role evolves.

Key Accountabilities

• Partnering with the product and audience marketing teams to understand business objectives and help translate these into digital marketing metrics.
• In conjunction with other marketing team members, building out campaign plans which connect across multiple paid, owned and earned channels and for which the websites represent a core component.
• Ensuring that sites are correctly tagged in order to measure performance, and providing a regular view of this, with insights and recommendations for improvement, to stakeholders.
• Identifying potential opportunities to improve content and site performance based on data insights, customer feedback and industry best practice; testing and monitoring results; and managing the implementation of resulting recommendations.
• Partnering with global teams who manage the overall digital strategy to share local best practice and proactively shape site development.
• Managing day-to-day website operational tasks – be the central point of contact for any global content approvals and site updates, raise and manage all site update requests, filter production requests to ensure that they align to overall strategy, manage site issue escalations and resolutions in partnership with technical teams. (Note that content updates are executed via off-shore technical teams, the web content manager will need to request and manage these updates but will not be responsible for direct implementation).

Key Success Criteria

Knowledge, Skills and Experience

1) Essential Experience

• A passion for modern digital marketing and demonstrated experience of how this can be used to drive measurable business outcomes.
• Familiarity with the principles and benefits of marketing automation
• Ability to review, interpret and visually represent data and align it to business objectives.
• Good SEO knowledge

2) Technical / Functional Skills

• Familiarity with B2B marketing automation platforms (e.g. Marketo, Experian, Eloqua) and usage of them in order to run digital marketing campaigns.
• Familiarity with SEO measurement tools
• Experience with web analytics and testing tools (e.g. WebTrends, Omniture, Google Analytics, ATLAS etc.)

3) Personal Attributes / Interpersonal Skills

• Ability to work within and across multiple teams and build effective relationships with a range of stakeholders in order to deliver on shared goals, liaising between technical, creative and business teams.
• Able to bring new ideas and proposals to execute via our owned and operated digital channels and to provide valued input into marketing campaign plans.
• Resourcefulness, proactive approach and can-do attitude – must be a self-starter who can identify opportunities and see them through to completion.
• Good creative judgment – ability to express opinion with objectivity.
• Sharp eye for detail, and a care / passion for their work.
• Multi-tasker, able to juggle a number of tasks.
• Reliable, and able to deliver against timely deadlines.
• Ability to cope with periods of high pressure whilst retaining a measured and rational approach.

4) Qualifications

• Bachelor’s Degree or equivalent education/experience required

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