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Web Writer

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The Web Writer is responsible for writing, editing and publishing engaging, timely and user-focused copy for our clients' digital properties. This includes: videos, social media, blogs, e-newsletters and other digital communications projects. This position is responsible for collaborating with internal and external customers on executive level programs and communications to produce content that aligns with the digital content strategy and meets brand and style guidelines.


MAJOR RESPONSIBILITIES:

Write, edit, repurpose and publish content for all Office digital properties, including website, blog executive communications, social media, videos, blogs, and other high-profile digital communications.

Research and curate content from internal and external resources, websites, social
media, videos, print materials and other channels.

Provide proofreading support for digital content, including websites, videos, mobile applications, and other digital communications.

Work with Manager, Web Content Strategy to develop editorial calendars and content plans.

Assist Manager, Web Content Strategy with training content managers on voice, tone, brand and style guidelines.


TASKS OR DUTIES:

Write, edit and repurpose online communications materials to support and reflect needs and objectives of the business unit and targeted audiences, reflecting brand, voice and tone, and strategic objectives.

Proofread and validate digital content for accuracy and consistency.

Conduct interviews with employees, executives and others within and outside the system.

Publish content for website and blog using DreamWeaver, SharePoint, WordPress, etc.

Collaborate with the Manager, Web Content Strategy to manage the development of editorial calendars and content plans for both website and blog.

Manage web content development for high-profile projects, such as the Executive Orientation iPad App and executive-level projects.

Research and gather information from the Communications Department, departments throughout the clients' Office and other internal and external sources, including senior-level executives.

Collaborate with the Assistant Vice Chancellor, Communications, Senior Web Manager, Manager, Web Content Strategy, Senior Communications Manager, Art Director and other colleagues to understand intent of communications pieces, including: target audience, expected measurable results, production
schedule and coordination of information.

Work closely with the Manager, Web Content Strategy to train content managers on voice, tone, brand and style guidelines for both internal and external digital properties.

Assist with other projects, as assigned.


POSITION REQUIREMENTS:


Bachelor’s degree in Journalism, Communications, Marketing or related area required.

At least 5 years experience writing and editing for multiple digital formats, including web, mobile, social media, multimedia and other emerging communication platforms required.

At least 4 years experience proofreading digital content required.

At least 2 years experience with HTML, photo editing and website content management tools required.

At least 2 years experience managing content for social media platforms, including Facebook, Twitter, YouTube, Instagram, etc. required.

At least 2 years experience developing editorial calendars required.

At least 2 years experience developing content optimized for search engines required.

Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships

Superior writing and editing skills and sharp knowledge of grammar, usage, spelling and AP style required

Self motivated and takes initiative, with a helpful attitude and a strong desire to learn

Proven ability to negotiate with internal stakeholders to achieve objectives

Extraordinary attention to detail

Strong time management and organizational skills, with proven ability to work on multiple projects with

competing priorities with tight deadlines

Superior customer service skills

Expert negotiator with proven ability to gain buy-in for projects and ideas.

Ability to work in a team-oriented, collaborative environment.

Previous experience in educational/academic setting or agency preferred .

Knowledge and experience with SharePoint 2010 or 2013 preferred.

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