These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Web, UX, SEO Manager

0 people like this description

The Website Marketing Manager is responsible for the planning, execution, and analysis of digital strategies to grow all business verticals. In this role, you will be responsible for overseeing day-to-day enhancements, optimizations and measurement for the website to improve user experience and increase profitability. You will work closely with business owners in marketing, as well as cross-functionally with Customer Service, Course Development and International business teams.

RESPONSIBILITIES

Leads the management of the web and ecommerce platforms to build engagement with prospects, students and alumni to deliver against business objectives 
Liaisons with freelance and agency resources that support application and development work for the website 
Works collaboratively with marketing and other cross-functional partners, ensuring digital strategies are fully integrated 
Supports the eCommerce business platform including consulting on business and technical requirements as well as managing digital branding and user interface 
Leads management of web enhancements and requests, making process improvements as needed 
Builds short-term and longer-term web & UX strategy, develops and executes short and long-term web and mobile 
Responsible for managing SEO on the website properties, including technical and tactical SEO implementations that align with the overall strategy to drive traffic goals and performance 
Operates as a mobile subject matter expert within the Digital Center of Excellence and the broader organization; coaches and mentors colleagues in area of expertise 
Manages the digital creative process working collaboratively with internal stakeholders (marketing, business, channel leads, partners) and both internal/external resources from requirements definition to final production 
Manages the development and reporting of digital metrics, setting standards, utilizing ongoing dashboards to measure progress and maximize ROI 
Creates efficient processes and demonstrates effective project management to drive execution of initiatives 
Ensures all digital work is consistent with the established brand guidelines 
Ensures best practices are followed in all areas of digital marketing 

Qualifications 
Bachelors’ degree in Marketing, Online Marketing or equivalent; MBA a plus 
Minimum 5 years digital marketing & website management including ecommerce environment 
Strong digital analytics (Omniture, Webtrends, Coremetrics, Google) and metric skills required 
Excellent project management skills required 
Strong communication and presentation skills required 
Strong teaming an collaboration skills required 

These job descriptions are examples. Looking for work?

Find JobsFind Jobs