Web Traffic Coordinator:
The primary role of the Web Traffic Coordinator for Creative Service Operations is to support team members in the development and delivery of marketing communications projects and provide
high quality service. Responsible for managing, coordination, prioritization, scheduling, development, review, approval, and launch of multiple Web projects. Communicate and work closely with internal team and outside vendors on a daily basis/as needed.
Oversee, manage and handle the traffic/project management for all offline and online materials for both direct response and marketing communications across marketing areas (LOBs).
Participate in production meeting assist the Traffic Manager in the efficient flow of work from account services Project Managers (PMs) to the creative and production departments.
Enters jobs into tracking database and coordinates, and tracks the projects through production process with internal and external resources.
Demonstrate and cultivate department vision and values.
Maintain and works in collaboration with creative, editorial, studio, print production and fulfillment teams.
Effective collaboration with Direct Response Marketing Manager and Project Managers.
Act as a liaison, problem-solver and facilitator as necessary.
Apply problem-solving skills and thinking to allocate resources efficiently.
Provide high quality, responsive client communications and service.
Provide accurate and timely communication on project status to production, consulting and creative units.
Ensure that design solutions are appropriate for targeted audiences by meeting project-specific criteria (including content and budge parameters).
Adhere to established department’s Policies and Procedures.
Follow traffic and studio procedures for jobs, including naming conventions, tracking system, opening jobs and job purging and filing.
Adhere to established department’s Service Level Agreement (SLA).
Manage and organize project folders and project archives.
Maintain high productivity and accuracy, and completeness of project assignments in a timely manner.
Assess project impact on the workforce and reports to Traffic Manager.
Schedule and monitor project flow of direct response and marketing communications projects.
Coordinate and facilitate weekly project status meetings.
Coordinate and facilitated daily/weekly creative (hot sheet) meeting.
Back up to other traffic coordinators.
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