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Web Specialist, Integrated Marketing

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Aquent has an immediate need for a Web Specialist, Integrated Marketing for a long term contract opportunity with a Global Fortune 500 company.

The ideal candidate will contributes to planning and building programs that drive new customer acquisition and increase retention and loyalty. Initiatives will include but are not limited to global strategies for site optimization, online content, merchandising, site search, SEO, email, database marketing, targeting and personalization. All efforts should align with our brand, drives sales results, and deliver a customer experience inspiring visitors to action for our sites around the world. This role requires a unique blend of strategic thinking, creativity, and technical proficiency.

- Degree in Marketing, ecommerce or Merchandising
- 5 years of experience in online/ecommerce Marketing and web merchandising including experience in web platforms, web content management systems, web analytics (Omniture), A/B and multivarient testing tools, Endeca or similar technologies
- Knowledge of ecommerce, content targeting strategies, web design standards, UI designing and testing with a solid grasp of IT functionality within web infrastructure.
- Thorough understanding of email best practices and database marketing with regard to publishing strategies, design, campaign analysis, deliverability, and segmentation strategies.
- Proven use of online analytics and consumer data in order to interpret results, identify site opportunities, and drive strategic marketing decisions to maximize sales, conversion rate and overall customer experience.
- Must be creative, solution focused and willing to work with others to identify fresh ideas
- Customer-centric mindset with ability to strategically position products and promotions. This requires a high level of expertise regarding product line as well as understanding consumer needs/expectations

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