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Web Reporting and Analytics Lead

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Leading Tertiary Education Institute with an excellent reputation has a fantastic opportunity for a highly experienced digital analyst. This is a pivotal role within their digital team and will be fully responsible for mapping, and delivering the reporting and analytics capability to support the effectiveness and UX experience of their core digital channels and websites.

Key Responsibilities:
Developing and implementing the web reporting and analytics strategy
Lead the delivery of high quality reporting to key faculties from web governance, content quality, website usage and behaviour analysis, funnel analysis, discoverability, search performance SEO reporting and multi channel campaign reporting.
Advocate best practice in reporting and reporting tools
Create and drive across the organisation the web analytics reporting standards, with a core focus on generating insights to further improve online channels
Oversee SEO initiatives, keeping on trend
As the champion for analytics, you will promote and educate internal stakeholders through training programs / workshops
Identify short and long term web analytics needs, identifying new opportunities to leverage data
Develop a strategy to execute a robust, scalable analytics solution that will meet the evolving needs of the organisation

You will be:
An experienced web analysts, who can demonstrate the ability to create and deliver an insights driven analytics strategy
Enjoy working in a diverse organisation and building relationships with senior stakeholders
Advocate best practice and bring solid business acumen
Bring excellent working knowledge of Google Tag Manager & Google Analytics
Be comfortable working with website owners, designers, marketing & UX practitioners on developing / executing website performance programs
Highly experienced at running A/B and Multivariat tests

For further information or to submit your application contact Zena Nicolson on 03 8644 7777 or znicolson@firebrandtalent.com

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