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Web Promotions Manager

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JOB SUMMARY & RESPONSIBILITIES
The Web Promotion Manager is responsible for the collecting, optimizing and executing the internal promotions strategy for SonyStyle.com. This position requires a high degree of marketing savvy as well as a deep understanding of the consumer experience online. The Promotions Manager will be responsible for working with Web Services, Corporate Marketing, Sony Style Retail Promotions Manager, Direct Business Managers and Business Development to establish and execute a promotional calendar. A strong background and understanding of web metrics is critical to success.

Responsibilities include:
∑ Proactively collect and aggregate all product launches, promotions and campaigns into one online marketing calendar for SS.com.
∑ Provide URLs, links, redirects to support campaigns.
∑ Creates wireframes which guide Creative Services for banner and template creation
∑ Reviewing site analytics and adjusting plans and strategies to optimize performance.
∑ Coordinate with Merchandisers and Web Analytics Manager to create the most effective messaging and placement for promotions.
∑ Work with Sony.com for placement and optimization of all SEL content.
REQUIREMENTS
∑ Bachelor?s degree in Marketing or equivalent experience required;
∑ Minimum of 4 years marketing and a minimum of 3 years in eCommerce.
∑ Proven experience with direct response metrics and reporting including online-specific metrics.
∑ Advanced-level skills with MS Office; expert Excel analysis and data collection skills including pivot tables, proficiency and creativity with PowerPoint presentations.
∑ Excellent verbal, written, and interpersonal communication skills to work with diverse groups of internal and external partners.
Preferred Experience
∑ Project management experience
∑ Electronics industry experience

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