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Web Producer, Online Acquisition

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Temp to perm contract role with Fortune 500 Tech company in Menlo Park!

Web Producer, Online Acquisition

As the web producer, you will be tasked with creating, maintaining, and improving pages on one of our client's heaviest trafficked websites supporting paid media. You will have the unique opportunity to use the product as a test-bed for innovative new ideas and best practices. You’ll work directly with our Experience Design, Engineering, and Analytics teams to implement tests, and coordinate with the Paid Digital marketing team on integrated paid digital campaigns across SEM, social, and display channels.

Responsibilities:
• Create and maintain web pages using our content management platform
• Implement and launch A/B tests and Multivariate tests using our web testing tools
• Become an expert in the use of our new content management, web testing and analytics tools, and train/consult with other web marketers on its use
• Contribute to the testing roadmap and define requirements for the product, in partnership with our US and Global paid media marketers.
• Work with Experience Design, Engineering, and Analytics teams to launch web tests and promotions
• Work with Product Management and across to guide our marketing technology adoption and improvement.
• Stay abreast of competitor activity, and bring in & test external best practices


Qualifications:
• 1-3 years of professional experience in web design, online marketing, product marketing or consulting experience
• Basic experience with HTML and CSS, with a strong motivation to learn more (javascript a plus)
• Strong written, verbal and interpersonal skills
• Entrepreneurial “test & learn” mindset with track record of innovation
• Ability to translate customer insights into marketing activities that achieve tangible results
• Bias for action that drives excellent execution
• Strong track record of team collaboration and cross-functional partnerships
• Exceptional analytic abilities and a passion for data based decision making
• BA/BS degree
• Degree in Computer Science, Communications, Human Factors Engineering, Design, Information Studies, or related is a plus
• Previous experience with web testing, web analytics, SEO, and PPC strongly preferred

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