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Web Producer (Email + Analytics)

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This is a key growth initiative within the Marketing and Business Solutions portfolio of solutions for our client. This role supports the marketing website that drives registrations for trial users of the new solution. Our desire at this time is to hire a contractor who will serve the function of “webmaster” with an emphasis on web programming and analytics.

Accountabilities:
• Execute emails and capture / manage Do Not solicits
• Implement content changes on the website
• Mobile site development
• Analytics – site side – suing both web tools and BI tools. Includes understanding where customers drop in the on-site funnel, clickpaths, etc.
• Produce a weekly dashboard, analyze for trends and report observations
• Manage the blog. Technology is built. Requires design, implementation and oversight of the ongoing guest posts, comments review and approval.
• Newsletter – coding and delivery
• Execute on A/B tests and multivariate tests.
• Direct landing page optimization. Leverage external partner to extent possible.
• Create unique landing pages for key campaigns.

Skills:
• Strong HTML skills / CMS
• Analytics – enjoys ensuring that data is accurate and reports are well organized and presentable to senior leadership
• Ideally familiar with ColdFusion and Mura CMS

ADDITIONAL INFO
• This is an 12 month, full-time, W-2 contract position located in Cary, NC
• This position is not eligible for telecommute or offsite work
• This position is eligible for full benefits including a low premium, zero-deductible health care plan, 401(k) plan, 
dental and vision.

AQUENT is a firm that offers content design and development, marketing, and creative services solutions. For more than 20 years, we have helped provide outsourcing and staffing solutions to clients across the globe. We're a minority-owned business, committed to maintaining professional quality with a personal touch.

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