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Web Producer

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Our client seeks and experience Web Producer to fill a long term contract position. This individual will direct the development and execution of online strategy for solutions content to maximize brand presentation, customer experience and drive opportunity pipeline to sales from our digital properties. They will also partner with BU marketing teams to effectively and efficiently align business and BDM goals & initiativesinto site strategy that supports overall goals.
Principal Accountabilities:
- Collaborate across various BDM functions, recommend digital strategies to support business
goals initiatives, and interpret related success metrics for ongoing enhancement
- Analyze metrics, customer insights, and best practices to evolve the online strategy
- Integrate with campaign teams to execute digital properties/solutions for campaigns
- Merchandize and promote sites and business initiatives on relevant solution pages
- Simplify and improve the customer experience of site content
- Align with regional team members to implement global content initiatives
- Help strategize integrated content across all online properties
- Work closely with content team and business partners to assure that online content
functions as an effective component of the online marketing mix.
- Make recommendations for page treatment in consideration of content, creative needs and
taxonomy
- Ensure that the content team is working as an effective use of the overall marketing mix to drive
business goals.
- Support content amplification along with Social media team on various properties across the
entire user base to increase visibility and exposure (Including recycling successful content,
curating content, etc.)
- Balance best practices for online content, search strategies, CMS capabilities and resources to
provide a compelling online experience for customers and drive lead gen.

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