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Web Optimization Manager

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Our client, a world leader in 3D design, engineering and entertainment software, is looking for a Web Optimization Manager to drive A/B & multivariate tests as well as provide thought leadership on web optimization and testing.

This role requires someone who has a deep understanding of web, a customer-centric mindset, an aptitude for data and analytics, and the business savvy to take a test concept, work with numerous business and marketing stakeholders to align with business goals, design and make the test a reality, and analyze and convey the findings. Reporting to the Senior Manager, you will drive tests from start to finish, working closely with user experience designers, visual designers, web producers and copywriters to design the experiences.

This role requires you to not only think strategically and provide business leadership, but also to manage every detail of the execution to ensure a successful outcome.

Primary Responsibilities:
• Contribute to an optimization program that rapidly identifies, measures, and iterates tests and continually adopts and shares industry best practices
• Develop test strategy, goals and approach
• Manage stakeholder relationships, obtain input and review at key stages, make judgment calls on input, ensure continued alignment and transparency
• Provide leadership to cross-functional team to develop and execute test experiences. Juggle multiple tasks/priorities to ensure tests are delivered on plan and on time.
• Manage overall schedule and resources for tests to ensure project moves along, milestones are met, deliverables reach the right people at the right times, transparency around project status for all contributors
• Interpret data, draw conclusions and recommendations, and present results to stakeholders and senior management
• Identify and propose high impact testing opportunities based on voice of customer (VOC) feedback or data and help prioritize based on impact as well as customer and business needs

Requirements:
• 3+ years’ experience in web-focused, customer-centric marketing role(s), such as web marketing, web product management, etc in either a B2B (preferred) or B2C environment.
• Outstanding ability to communicate data, context, and implications
• Experience working across a highly matrixed organization, and a strong ability to partner and influence for results
• Optimization, multivariate testing and design of experiments (DOE) experience a strong plus
• Test & Target, Statistics experience applying statistical analysis a strong plus
• Experience combining deep business knowledge/acumen with data to drive business decisions and maximize ROI/LTV
• BS required, MBA or masters in statistics or equivalent work experience with proven results a strong plus
• Experience with Test & Target and Site Catalyst is strongly preferred
• Must be proficient in presenting/reporting to all levels of executives and stakeholders (Excel and PowerPoint)

ADDITIONAL INFO
• This is a 3-6 month, W-2 contract position located in San Francisco, CA (there is potential for this role to convert to a perm position for the right person)
• This position is eligible for full benefits including a low premium, zero-deductible health care plan, 401(k) plan,
dental and vision.

AQUENT is a firm that offers content design and development, marketing, and creative services solutions. For more than 20 years, we have helped provide outsourcing and staffing solutions to clients across the globe. We're a minority-owned business, committed to maintaining professional quality with a personal touch.

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