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Web Merchandising and SEO Support

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Full time position with a leader in their industry. Local to Milwaukee and huge growth potential!

The Search Merchandising Specialist is responsible for managing the search experience on our client's websites and merchandising their products and services across all digital channels. They are responsible for optimizing the findability of products, services and content on the websites. The person will work with the category management and digital teams to increase the visibility and sales of products on websites.

Essential Job Functions and Leadership Responsibilities:
1. Identity features and enhancements to search that improve the customer experience and increase sales. Work with a cross-functional team (technology, operations, product marketing) to improve relevance and product findability.
2. Analyze customer behavior, trends, search terms and sales from search. Recommend adjustments to product categorization, content and keywords to improve search and to drive sales.
3. Test product boosting strategies within search and tune search results from our search engine to promote the right products at the right time on our websites to increase sales.
4. Increase sales from our websites by increasing the # of orders, improving the conversion % and increasing the average order size.
5. Work with category management to plan and execute effective online merchandising campaigns. Coordinate these campaigns with other online efforts and our print and sales channels to ensure a consistent marketing message across channels.
6. Manage the positioning of products and promotions on our websites to increase the conversion % and the average order size.
7. Create landing pages to improve the effectiveness of our marketing campaigns.
8. Recommend attributes for products to improve filtered search and changes to the navigation and UI to improve the shopping experience.
9. Recommend and execute SEO strategies and tactics.
10. Responsible for analyzing KPIs and generating reports for key stakeholders.

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