Web Marketing Manager

1 person likes this description

As the Web Marketing Manager, you will be responsible for optimizing the Creative Cloud section of our client’s website and driving increased customer engagement, retention, and lifetime value for other key businesses on the web.

You will need to own measurable business goals and influence highly matrixed teams to help you meet those goals.

You must develop a deep knowledge of our client’s creative audiences and segments, understand how they use our client’s website and use that knowledge to increase customers’ engagement with the site and their retention within the franchise.

You will need to be comfortable understanding both quantitative and qualitative data, then using that data to develop strategies for improvement as well as quantitative business cases/ROI projections, and execute on your plans to optimize the site.