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Web Marketing Manager

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This TOP Fortune 500 Company is known for the tax & small business software is seeking a Web Marketing Manager to join their Small Business Group's Web Marketing team for a 6 month contract.

Part time: 20 hours per week in Mountain View, CA

The Web Marketing Manager will be part of the Small Business Group’s Web Marketing team working on the QuickBooks Enterprise and High Value websites. You’ll play an important role in the operational aspects of these websites, helping acquire and provide stellar digital experiences to high value customers.

Key responsibilities

Manage operational aspects of the QuickBooks Enterprise and High Value web experiences.
• Manage promotion execution on QBES.com.
• Report on weekly metrics (traffic, calls, web leads). Work with analytics agency to analyze data weekly and recommend action plans (with manager), when needed.
• Manage updates for brand activation.
• Manage quarterly and as needed updates to the Customer Resource Center.
• Assist in setting up and reporting out on results of A/B tests.
• Assist in QA’ing website changes.
• Manage operational aspects of the High Value program, including web tracking, new functionalities, testing.
• Research competitive and best in breed websites. Share learnings.
• Gather heat map feedback and share with team.
• Solicit customer feedback via User Testing or other methods.
• Document processes as needed.

Requirements and Qualifications
• 3-4 years of experience in web marketing
• Good analytic, communication, and project management skills
• Some experience in web A/B testing.
• Ability to work effectively with other teams
• Customer orientation.
• Curiosity - ability to ask questions.
• Bonus skills: Site Catalyst, ClickTale, HotJar, Optimizely, UserTesting
• BA/BS degree required.

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