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Web Marketing Analyst

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Our educational publishing client is seeking a Web Marketing/Internet Analyst for a long-term freelance assignment. **Onsite Only.

The Internet Analyst will be responsible for collecting, analyzing, and reporting on website data using Omniture SiteCatalyst to produce comprehensive reports on web site activity, user behavior, and marketing performance. This position requires a background in web metrics, tracking and reporting. The ideal candidate will have a degree in statistics, business, computer information systems, or a related discipline.

ESSENTIAL FUNCTIONS/RESPONSIBILITIES:
• Generate, distribute, and present reports and analysis across the organization.
• Analyze web data to understand customer preferences, site usage, and trends.
• Use web analysis tools to define and track key performance metrics related to business performance, identify failure points or opportunities for improvement, and provide insights into key customer and marketing activities.
• Provide research, analysis, and support for developing business initiatives, perform qualitative and quantitative analyses to better understand customer positioning, and prepare presentation documents.
• Responsible for managing internal and external technical staff relationships to ensure reporting and measurement systems are operating and configured properly.
• Work with internal clients to perform analysis and implement recommendations.
• Strong problem solving & analytic skills.
• Prior experience measuring & analyzing Web business performance using Omniture.
• Some knowledge of statistics and measurement principles.
• Strong attention to detail.
• Strong written and verbal communication skills, including public speaking.
• Experience writing queries and statements using SQL a plus.
• Bachelor’s degree in business, statistics, computer information systems, or a related field required.
• Expertise in MS Excel.

Interested candidates please respond with examples of relevant experience. Thank you!

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