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Web Copywriter (x3) - San Diego

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Our Client, a fortune 500 software company, is looking for 3 Web Copywriters! Non-Tech Agency or Marketing experience preferred.

DESCRIPTION:
Seeking a writer who knows how to write for the web, create great user experiences and inspire customers to take action. Our ideal candidate will have demonstrated experience in developing concepts and content for: website messaging; multiple-recipe A/B tests; landing pages; educational articles; and more, with the ultimate goal of driving revenue and conversion for the business. Your job will be to design the best copy for every execution, working within our established guidelines for tone, style, structure and voice based on usage, space, strategy, media and brand considerations

You’ll apply your expertise in writing and marketing to find ways meet or exceed the stated requirements/goals of various internal constituents. You’ll collaborate closely with our internal creative team and outside agencies in a high-intensity, highly productive, deadline-driven environment.

Your copy will be seen by millions of eyeballs in support of well-known consumer brands. You will quickly know what’s working and what’s not – and you’ll have the opportunity to iterate for better results.

DUTIES & RESPONSBILITES:
• Translate business needs into clear, engaging, actionable copy for A/B web page tests and ongoing website updates
• Work collaboratively to develop creative testing concepts and execute solutions
• Work with internal and external resources to ensure copy and design work in concert to deliver against the business requirements (and create the best user experience)
• Research, conceptualize, write, proofread and edit copy
• Manage and execute production work on internal content management system for article updates
• Handle special projects as needed
• Understand sitemaps, wireframes and other similar documents and be able to write to their needs
• Understand web production and process
• Ensure copy is compliant with published style and legal guidelines
• Deliver on deadline in an extremely fast-paced environment

KNOWLEDGE, SKILLS & ABILITIES:
• Demonstrated experience with web copywriting for ecommerce sites (Agency experience a plus)
• Strong conceptual, marketing and writing skills
• Good understanding of SEO and how/when to apply it
• Experience with A/B testing and how to use it to drive improved page performance
• Experience working with publishing CMS (Inquira CMS experience a plus)
• Knowledge of online media & rich media formats
• Ability to quickly familiarize with brand goals and integrate into actionable copy
• Ability to self-manage multiple high-level projects and work within tight time deadlines
• Ability to generate, articulate and present creative concepts and strategies to peers as well as internal constituents
• Comfortable receiving, responding to and incorporating feedback from key constituents, as appropriate
• Ability to understand and apply business analytics to creative output
• Experience working in Scrum/Agile environment a plus

REQUIREMENTS:
• Bachelors degree or commensurate experience
• 2-3 years industry experience

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