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Web Content/Copywriter

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DIGITAL COPYWRITER QUALIFICATIONS
Responsible for writing, organizing, researching & proofing online copy from conception to completion for consumer-facing website, search engine optimization, social media, online banners, email, blogs, mobile apps and other interactive media. Must have a strong grasp of writing for search engine optimization and online user experience.

Essential Duties and Responsibilities:
· Writes, edits and proofs web content, online banners, SEO copy, and other related informative and promotional materials in appropriate company's brand voice for consumer-facing projects.
· Drive brand consistency through implementation of brand guidelines for copy
· Ensure all copy considers laws governing copy such as registered and trademarked symbols, country of origin, offer communication, privacy policy, etc.
· Capable of juggling multiple projects, sticking to deadlines and ensuring high-quality error-free output

Daily Activities:
· Touch base with Project Manager daily to prioritize copy requests
· Review Creative Briefs for copy needs
· Develop copy decks for business fact-checking and internal review, incorporate feedback, distribute to appropriate parties
· Proofread and edit copy specifically for online use
· Incorporate Search Engine Optimization terms and metadata into copy decks
· Proofread finished creative

Qualifications
· BA or MA in English, Journalism, Advertising, Marketing or related field
· 5-7 years writing experience in interactive advertising or related field
· Basic knowledge of HTML coding and UX helpful

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