Web Content Specialist/ Web Producer

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The Web Content Specialist/ Web Producer will coordinate, manage, and update marketing content on a high traffic public facing website. Responsible for consistency with site vision and style guide, while developing understanding of strategies to help keep content fresh and dynamic. Work with marketing managers, technical staff, and vendors to execute initiatives. Provide digital graphic art production support.
Major Responsibilities
Web Content Management:
• Create, update, and maintain Web content in content management system (Tridion), monitor (quality control) content on live site and trouble shoot or escalate.
• Department expert on content management software, serving as liaison with e-Business and technology groups.
• Manage monthly process for annual content reviews and audits with Marketing Managers; ensure all pages are reviewed on schedule. Produce and maintain accurate reports and logs of upcoming and historic changes.
• Implement and schedule Web promotions, email campaigns, and track results.
• Conduct QA testing, follow-up to resolve issues, and load finished material into content management system.
• Provide digital graphic production art support using Photoshop.
• Ensure that marketing materials comply with all brand and style guidelines (web) and that bank and regulatory standards are adhered to.
• Manage image rights and logo usage.
Additional Information:
• 3+ years relevant Web content management and design experience - expert in Tridion or similar content management system for Web applications.
• Excellent written and verbal communication, including strong editing, grammar, and proof reading skills; good listener.
• Excellent organizational and prioritization skills, with some project management experience. Keep track of multiple projects and progress of others on team. Creates action plans to finish projects on time and on budget.
• Digital graphic art production/design, including layout, composition, font specifications, and color specifications.
• Possess critical thinking, analytical, and creative talent to develop a concept, idea, fact or content into a strong visual presentation that maximizes communications / sales effectiveness.
• Problem solving and follow-through.
• Experience working cross-functionally with marketing, product management / segment management, Web producers / developers / architects.
• Ability to interact with senior management. Ability to work independently. Team player who also demonstrates leadership skills in a matrix managed organization.
• Knowledge of HTML, CMS (Tridion experience preferred), Adobe Photoshop, and MS Office. CSS, JavaScript, Flash, and Dreamweaver knowledge a plus.
• Requires degree from a four-year college (e.g. B.A., B.S.).