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Web Content Specialist

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The digital marketing & web content specialist will be responsible for auditing, reporting and executing on all aspects of website content, digital asset management and social media pertaining to the molecular biology group. The position is responsible for working in collaboration with corporate and regional content teams to help maintain, update and modify divisional content – from layout and function to execution of SEO – to effectively support an increase in on-site merchandizing and organic traffic to maximize digital funnels for the overall growth of the molecular biology business.

RESPONSIBILITIES

Support the global initiatives of the molecular biology team through optimal content design, accuracy and maximizing revenue opportunities while adhering to the overall branding strategy
Optimize online engagements on global website and report monthly usage statistics and also provide content to support additional website developments as needed
Identify customer/business trends and needs, enhancements that can be made to improve the user experience across all digital media
Perform regular website updates ensuring accuracy and timeliness
Works closely with the web analytics team to evaluate and advocate future directions
Work in collaboration with social media managers and members of the immediate team to help develop content and increase customer engagement
Collaborate with other marketing personnel to support and ensure alignment of marketing programs
Coordinate with internal/external developers on technical challenges and new functionality for digital platforms
Ensures content consistency, style, voice across our premier brands as well as adherence to marketing programs, target messaging, and target customer segments
May perform other related duties as required and/or assigned

Skills:
Knowledge and understanding of the 4Ps and marketing mix and developing and/or executing marketing programs
Experience with social media marketing
Working knowledge of HTML, JAVA, CSS and Adobe Creative Suite would be a plus
Ability to work independently and with minimal supervision, demonstrated ability to use initiative and be a self-starter.
Excellent visual, verbal, written communication and organizational skills with a meticulous attention to detail
Web design/development experience would be a plus
Ability to multi-task in a fast-paced environment and act with a sense of urgency
Creativity and a collaborative, positive attitude are a must.

Education:
Bachelor's degree in a biology / life sciences or marketing discipline related discipline with 3-5 years experience

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