Web Content Marketing Manager

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Vitamin T is actively looking for someone for our client's next Web Content Marketing Manager. This individual must have a proven track record of success in building an online presence and leveraging digital and social tools on behalf of a brand that increase customer base, drove sales and supported business objectives. This role will direct the development, production and distribution of effective marketing and product web content in addition to overseeing and executing social media strategy. Manage the creative design and production of marketing content involving, writing, revising and editing marketing content for website, social media, site promotions, outreach campaigns, etc. This role is also responsible for measurement, reporting and analysis using programs such as Google Analytics, Facebook Insights, Twitter Analytics, etc., to develop and utilize the analytics to create tests and develop strategy and tactics for integrating site marketing into overall marketing objectives. The Web Content Marketing Manager will collaborate with technical and marketing members of our organization, as well as outside resources to develop and execute strategies to ensure that content and social media initiatives support and drive business strategies.

The ideal candidate will have experience with integrating social media programs into overall marketing objectives and activities, design of web pages utilizing web content management software, managing online marketing (SEO/SEM) and outreach campaigns. Initiatives require strong attention to detail and ability to work under tight deadlines. Individual must be innovative with strategic online skills and media marketing experience to differentiate organization from competitors.