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Web Content Management

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This Content Editor would be working for a growing company serving the needs of the healthcare industry.
We are seeking a web content manager to manage the day-to-day operations of our ecommerce websites. This person will adapt to the changing needs of the business by working closely with team members on site. Potential candidates will be working within the Marketing team.
Requirements:
- Basic knowledge and understanding of HTML / CSS / Adobe Creative Suite
- Proficiency in using Web CMS systems
- Possess strong written and oral communication skills
- Solid understanding of Microsoft Word and Excel and able to generate establish sales reports
- Comfortable in the design, management and tracking of email campaigns and metrics.
- Capable of managing online inventory, pricing, and databases
- Familiarity with the following a plus, but not necessary: Google Analytics, Google AdWords, Trada Paid Search, Magento, WordPress, and Campaign Monitor.
- Basic understanding of SEO and vendor management with Paid Search activity.

Responsibilities:
- Generate reports to uncover marketing opportunities from existing customer base, as well as developing methods for gaining new customers.
- Design and manage email marketing campaigns. (A/B Testing)
- Implement basic SEO (Search Engine Optimization) techniques to increase search engine rankings
- Manage product online inventory including writing descriptions, updating pricing, and more.

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