Description Of Work:
Works with clients and departments, as well as the marketing team to develop, traffic, and deliver effective programs for the web, social media, and related electronic outlets through content development, added web functionality, and maintenance. Performs research, acts as a web liaison, updates the web site, mobile platforms, application requirements, and fulfill the client’s unique web needs.
Duties & Responsibilities:
Implements marketing and promotional plans for clients and programmatic initiatives on the web in collaboration with other marketing staff and clients.
Develops web communications strategies and solutions related to digital marketing.
Writes original copy for the web, social media postings, and related marketing pieces, optimized for web readability, reading level, audience, and search engines.
Coordinates plans, timelines, processes, procedures, training and functional requirement documents for
Coordinates day-to-day web updates, postings, and helps maintain RTD’s ongoing presence in social media (e.g.,
All job-related duties as assigned.
Bachelor's Degree in Marketing, Communications, Advertising, or a related field
Minimum 3 years experience as a web content/social media coordinator in a fast-paced agency or in-house
Minimum 3 years applied web and social media experience including writing, editing and proofing
Minimum 3 years experience in client relations/customer service position
Experience in marketing/advertising concepts, strategies, and multimedia marketing communications media
Proficient in HTML, CSS, web analytics, and content management systems
Ability to work cross-platform in MAC and PC environments
Ability to communicate effectively, orally and in writing.
Ability to manage time and workload effectively which includes planning, organizing, and prioritizing with attention to details.
An equivalent combination of education, experience, knowledge, skills, abilities.
COMMUNICATION (D): good written and verbal communication, organized thought processes, polite and respectful of others, adapts presentations to the audience
ANALYSIS/PROBLEM SOLVING: thoroughly thinks out and evaluates alternatives, innovative problem resolution, pro-active approach, initiative to resolve problems
WORKLOAD MANAGEMENT (D): works with little direction and supervision, timely completion of projects, makes time for unplanned assignments, adapts to changing priorities
JOB SPECIFIC COMPETENCIES
COMPLEX COMMUNICATION: sequences concepts logically; clarifies complex information; gains understanding of complex material; explains in a manner that makes technical information understandable to non-technical individuals
CUSTOMER FOCUS: communicates courteously and proactively, learns customer’s short-and long-term needs, sees issues from customer’s perspective
INNOVATIVE: generates and explores different, creative, imaginative or unique approaches; challenges conventional practices; thinks outside the box
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Description Of Work: