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Web Content Analyst

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The Content Analyst works closely with the Web Content Manager and the web team, maintaining and analyzing content for internal and external websites associated with our client. Responsibilities include participating in projects to enhance the Product Marketing Database, including requirements gathering, documentation, reporting, content entry and testing. Providing daily system support to the many systems needed to create the above mentioned websites. The Internet Marketing Content Analyst follows the lead of the Web Content Manager, but has the expertise to work independently.


  • Must have a strong understanding of Microsoft software, basic SQL query knowledge and online data management applications.
  • Must be comfortable with the technical aspects of a database and website.
  • Must maintain excellent organizational, time management, and communications skills and possess a strong attention to detail.
  • Responsible for notifying Manager of any factors that may impact budget.
  • Under direction of Web Content Manager and working closely with Web Content specialist, assists with updates and maintenance of the product database.
  • Aid in projects to support all users and expand the Product Marketing Database, including requirements gathering, documentation, report extracts, content entry and testing. Ability to create ad hoc reports to meet business needs.
  • Create and maintain user access and permissions across the multiple systems used by the web team.
  • Participate in test planning, test execution and installation of functionality for PMDB and other systems.
  • Creation and maintenance of system documentation.
  • Analyze and assist in data integrity, implement Data Quality Assurance Methods and database cleanup efforts.
  • Research, analysis, resolution and communication of day to day issues.
  • Monitors and reports status of assignments, as part of efforts to maintain schedule to ensure that work is processed in a timely manner.
  • Strives to produce innovative projects in quality, cost-effective manner within schedule constraints.
  • Implements company and project procedures and standards.
  • Promotes an attitude of teamwork and cooperation within the organization.
  • Responsible for clear, concise, cohesive, communication across all staff areas as well as other internal and external departments.
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