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Web Analytics Technical Analyst

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**This is a 1 Year Contract On Site With Our Client**

As a member of the digital marketing team, the Web Analytics Technical Analyst is responsible for implementation and debugging of various tags and code to enable and improve our online tracking and targeting systems. Responsible for implementation and debugging of code to support Adobe Analytics, Adobe Dynamic Tag Manager and Test & Target, and Adobe Audience Manager technologies, as well as other supporting monitoring systems and technologies. Will work closely with Technology and Web Analytics teams to create, update and adjust any necessary tracking and targeting code associated with our online optimization and targeting systems.

  • Develop and implement web analytics code to enable tracking of online properties
  • Ensure relevant traffic and key performance metrics are captured in order to provide actionable insights
  • Directly implement code when possible and manage web production/IT implementation on more sophisticated tracking
  • Document all data standards and processes as appropriate
  • Partner with Web Analytics and Targeting team to design and implement appropriate web property code and tags to implement targeting and audience segmentation technologies in support of specific personalization and communication goals
  • Develop and implement processes to ensure tagging and targeting implementations are consistently performing and identify appropriate audit routines and calendar for periodic review
  • Work with media team to ensure consistency of placement and reliability of retargeting pixels
  • Partner with Analytics team to design, implement, maintain and periodically audit technologies in support of attribution and modeling systems
  • Provide operational administration of our tagging audit systems and processes to ensure continuity of service to our digital platforms
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