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Web Analytics, SiteCatalyst

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Position: Web Analytics, SiteCatalyst
Location: Mountain View – no remote or other locations. 100% on-site
Duration: 6 + months minimum but it is a long term need

Web Analytics, Site Catalyst

Our client is seeking a strong web analytics contractor to work across different segments in their online software system: personalization, tracking, social, online, advertising, ER tracking doing AB testing (must have).
They are looking for a seasoned Site Catalyst Implementation guru who is very strong with Adobe Site catalyst and other Adobe tools like Discover, Test & Target etc. Exposure to A/B Testing, Tableau, SQL etc. would be great.

Requirements:
• Advanced experience using Adobe Site Catalyst in Tagging, Instrumentation, and Reporting
• Ability to work effectively in a multi-functional team environment
• Experience in tracking end to end visitor behavior thru funnel tracking and other conversion
• Experience with online testing systems such as Adobe Test and Target
• Experience in Analyzing Sign-Up and Purchase flow conversions
• Experience in analyzing SEO/SEM effectiveness and help to optimize online channels
• Expert capability in SQL or other coding tools for data gathering, investigation and
• Database experience with large, complex data marts.
• Experience in building dashboards using tools like Tableau
• Familiarity working with Global sites is preferred

Key Responsibilities:
• Collaborate with Marketers and other stakeholders to review reporting requests and translate business requirements to Reporting thru Site Catalyst tracking metrics aggregation
• Translate business requirements to Reporting thru Site Catalyst tracking
• Develop optimization plans which include A/B tests, Landing page tests, Paid search and created dashboards and detailed reporting on key metrics like web traffic, signups, orders and revenue
• Display ad targeting, to achieve significant lift in targeted metrics

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