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Web Analytics Manager

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Currently we are looking for a Digital Analyst to bring impactful and insightful web analysis and customer behavior intelligence to our company This candidate will use their natural curiosity and a desire to discover the answers to key questions via online customer data analytics to help drive and enable strategic business outcomes.

This role requires an individual with a passion and ability to turn omnichannel data into insights that inform and drive digital marketing and business decisions. You’ll need to be able to build a compelling case for making things happen – blending art and science to influence and direct others. This role will require interfacing and working with multiple departments within the company, making this position a great opportunity to learn many aspects of the business while putting your skills to work.


JOB FUNCTIONS:

Areas of responsibility include:
• Perform analysis, trending and reporting of key performance indicators to answer business questions.
• Create and maintain relevant dashboards for internal stakeholders, and respond to ad hoc requests for web analytics data and reports.
• Collaborate with digital marketing and user experience teams to analyze multiple data sets and provide actionable insights and recommendations to improve marketing and website performance.
• Effectively present web analytics insights to department managers and business owners.
• Ensure process adherence and data standards are maintained for accurate tracking and reporting.
• Contribute to a culture of digital creativity and consumer –focus in the marketing department and beyond.
• Stay apprised of industry trends and emerging web technologies.
• Coordinate with the broader CRM/Consumer Insights team to present consistent and clear view of the customer, enabling business leaders to make appropriate strategic decisions both within and beyond the web.

EXPERIENCE
• 3-5 years’ experience analyzing web or digital marketing metrics
• Experience working with analytics tools such as Adobe Analytics (SiteCatalyst), Google Analytics, IBM Coremetrics, etc.
• General HTML, JavaScript, SQL, and other query language knowledge a plus
• A track record of success in digital marketing analytics, either in-house or with a digitally savvy agency
• Highly-refined analytical and project management skills to manage multiple work streams
• Direct retail experience preferred, although not required
EDUCATION
• BA/BS degree required
• Advanced degree in marketing or technology field preferred
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

• Curious and Clever
• Analytical and data driven with a firm grasp of impact and ROI and a determination to lead best practice, rather than follow
• Insights into generating value from customer data, while improving the customers’ experience.
• The ability to look at a problem in different, creative ways with a strong desire to drive to solution
• Innovative, creative, and extremely responsive with a strong sense of urgency
• Clear Communicator
• Ability to create analyses that move beyond an explanation of ‘what happened’ to ‘why it happened’ and ‘what should be done’
• Excellent communicator with excellent interpersonal skills
• Strong verbal, written and presentation communication skills; ability to communicate complex technical concepts to non-technical resources
• Exposure to building collaborative relationships across functional areas
• Team Player:
• Work cross functionally and interacts with business partners at all levels
• Robust and driven personal style that flourishes in a fast-paced environment
• Team player and broad thinker with an interest in the performance of the business as a whole, rather than a single focus on their own area of expertise
• Consumer Focused
• Passionate advocate for the consumer
• Continuously seeking knowledge about who our consumer is and what drives them
• Desire to know more about those who are not currently our customers and why

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