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Web Analytics Manager

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The Web Analytics Manager is a lead member of the marketing team, actively engaging with the full spectrum of online customer and marketplace data to assess marketing effectiveness, produce actionable insights, and provide high-level decision support for the CMO and Marketing’s business partners.

1. Project Management
• Participate in project meetings and provide web analytics leadership for business initiatives.
• Collaborate with marketing teams and communicate relevant project information to superiors.
• Identify marketing analytics requirements and author project deliverables for the technology group.
• Deliver traffic analysis and recommendations to the business. Support ad-hoc reporting inquiries.
• Monitor data integrity and assist with tag implementation efforts.
• Facilitate team and client meetings effectively.
• Resolve and/or escalates issues in a timely fashion.
• Understand how to communicate difficult/sensitive information tactfully.

2. Technical Understanding
• Possess solid knowledge, skills and experience with Google Analytics.
• Experience with tag management solutions (GTM, Ensighten) and Big Query is desired.
• Exposure to Google Analytics Premium, Google 360 Suite, Tableau or SQL is a plus.
• Possess solid knowledge and skills with cloud-based (Software as a Service) principles and day-today operation.
• Possess solid knowledge and skills with principles of applied marketing analytics, including customer segmentation, A/B testing, conversion funnels, statistical targeting optimization models.
• Possess solid knowledge and skills with principles of website design and development, including the ability to identify opportunities for improvement in site design, layout and navigation; site content placement and merchandising; and marketing activities designed to drive conversion behavior.
• Maintain awareness of new and emerging technologies and their potential application.

3. Leadership
• Identify opportunities for improvement and makes constructive suggestions for change.
• Manage the process of innovative change effectively.
• Represent voice of measurement & optimization in the Campaign design & refinement cycle.
• Advocate best practices approach for analyzing customer behavior including gathering and analyzing online & offline data.

4. Stakeholder Interaction
• Present reporting results and learning to stakeholders via formal and informal presentations.
• Communicate effectively with stakeholders to identify needs and evaluate alternative business solutions, including cost/benefit trade offs between competing approaches.
• Continually seek opportunities to increase stakeholder satisfaction and deepen working relationships.

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