These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Web Analytics Manager

0 people like this description

Our client, a world leading retailer, is looking for a Web Analytics Manager to join their ever-growing digital team, based in Slough. We are looking for a pro-active and self-motivated marketing professional, who is digitally savvy and commercially aware.
Key Responsibilities
• Evaluate onsite campaigns against KPI measures related to acquisition volume
• Manage ad hoc data analysis requests to drive trading performance
• Drive campaign and trading performance improvement through analysis, modelling and profiling
• Creating and testing tracking codes, ensuring that tagging implementation is accurate
• Proactively finding site conversion breakdowns and opportunities to improve journey conversion
• Actively investigating/teasing out known or suspected issues from outside sources, including voice of customer data, shopper notes, call centre feedback, bug reports, site outages, research and internal observations.
• Developing and testing new, alternate approaches, other technologies, or deep dive investigations to find potential journey success rate improvement opportunities
• Working with the wider teams to optimise analytics opportunities
• Responsibility for management, implementation & testing of all web analytics software and services
• Development of regular analytical reports to support decision making and website design changes
• Brief external agencies where applicable to carry out the analysis required and ensure it is completed 'on brief'
• Deliver insights into conversion opportunities for each step in the shopping and purchase funnel flows.
• Deliver insights on pre/post redesign feature performance (both backend services and front end experience)
• Creation of new marketing tags in the Tag Management platform
• Update and amendments based on new business requirements for existing tags and make recommendations for enhancements or optimisation of existing tags

Key Skills & Experience
• Excellent knowledge of web analytics software such as Google Analytics, and ideally Adobe Analytics, session replay and Site Catalyst
• Experience of implementing and testing web tags and analytics tools
• Custom-code tags in the tag management tool - Google Tag Manager experience is desirable
• Experience of an eCommerce-driven retail environment
• Proven ability to translate data into actionable insight
• Must have excellent attention to detail and the ability to effectively multi-task
• Delivery to time, budget and quality expectation, across multiple initiatives simultaneously
• Excellent verbal and written communication skills and the ability to interact with all levels of end users and technical resources.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs