These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Web Analytics Manager - Adobe Omniture knowledge REQUIRED!!!

0 people like this description

Our Fortune 500 client is all about user experience and in the fast paced world of e-commerce, and knowing about their customer behavior is critical. They love answering the questions: What delights our users?; What frustrates our users?; How can we make our site better?

In order to make these decisions we need high quality and well curated user behavior (web analytics) data to support making the right business decision to benefit our users. The Web Analytics Manager will be responsible for Omniture implementation strategy and execution, web analytics data quality, owning administration of the web analytics tools and developing/owning tracking for new site features/points of sale (web and native app). The Web Analytics Manager will support all parts of the business including product, marketing, creative and analytics.

The ideal candidate will be intellectually curious, detailed and independent. Also crucial, are an applied knowledge of web analytics principals and best practices, in addition to a solid understanding of web technologies. The candidate should be a web analytics implementation expert and have a desire to grow in their role.

This position will report to the Director of Strategic Product Analytics. The Web Analytics Manager will be part of a dynamic and energetic team responsible for driving significant growth by directly working with and supporting the Analytics, Product, Marketing, Engineering and BI teams

Responsibilities:
• Partner with product teams to develop tracking strategies for existing and upcoming site features based on key metrics, behavior patterns, etc
• Manage the Omniture implementation for consumer web/mweb, native iOS/Android applications and supplier portal
• Lead the DTM implementation on web and own the DTM product
• Empower analysts and other Omniture stakeholders throughout the company to gather the data they need (ad-hoc, projects, training)
• Document tracking requirements for new and existing Omniture implementations, including those managed through Adobe Dynamic Tag Manager (DTM).
• Up-keep Omniture custom variable and segment documentation for internal use
• Perform QA on new tracking as part of the sprint process, in addition to proactive QA of existing implementations
• Manage the web tag auditing tool Observepoint to proactively catch web Omniture data issues
• Perform all related administration responsibilities (user provisioning, data classification, creating and removing variables, etc)
• Manage Adobe and Observepoint vendor relationship Opinionlab
• Make changes to Opinionlab comment cards as necessary and work with vendor to make custom changes
• Assist with custom Opinionlab implementation for native app implementations
• Perform other administrative duties (user provisioning, alert distribution, data extraction)
• Manage Opinionlab vendor relationship

Desired Skills and Experience Requirements:
• B.S. Degree: Business, Engineering or related quantitative discipline
• Master's degree in a technical discipline preferred
• 3+ years of applied Omniture administration experience required
• Advanced knowledge of key Omniture data values (props, evars, events, visits, visitors, pageviews)
• Advanced knowledge of other key Omniture concepts (segments, calculated metrics, classifications)
• Advanced knowledge of the following Omniture (Adobe Analytics) tools: SiteCatalyst (Reports & Analytics), Discover (Ad Hoc Analysis), Data Warehouse and Report Builder, Data Feed.
• Omniture implementation experience is required
• Functional understanding of Javascript and ability to read standard code (C, Java) preferred
• Strong analytic drive, with a focus on the details as well as the big picture
• Ability to work cross functionally with all parts of the organization- product, marketing, engineering, UX
• Experience with Tealeaf from an analyst or event-creation perspective a plus
• Excellent verbal and written communication skills
• Should be self-motivated, curious and excited to learn new skills

These job descriptions are examples. Looking for work?

Find JobsFind Jobs