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Web Analytics Contractor

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This top fortune 500 company located in Mountain View, Ca (that specializes in tax software), is looking for a strong web analytics contractor to work across different segments in this business group. This team started 6 months ago and they are seeking a strong web analytics contractor to work across different segments in Online: personalization, Tracking, social, online, advertising,ER tracking doing AB testing (must have). they need someone who can hit the ground running- meet with different groups so communication is key.

Advanced experience using Adobe Site Catalyst in Tagging, Instrumentation, and Reporting
• Experience in tracking end to end visitor behavior thru funnel tracking and other conversion metrics
• Experience with online testing systems such as Adobe Test and Target
• Experience in Analyzing Sign-Up and Purchase flow conversions
• Experience in analyzing SEO/SEM effectiveness and help to optimize online channels
• Expert capability in SQL or other coding tools for data gathering, investigation and aggregation.
• Database experience with large, complex data marts.
• Experience in building dashboards using tools like Tableau
• Ability to work effectively in a multi-functional team environment and work end to end to translate Business requirements to Reporting thru Site Catalyst tracking
• Familiarity working with Global sites is preferred.

Key Responsibilities:
Collaborate with Marketers and other stakeholders to review reporting requests and created dashboards and detailed reporting on key metrics like web traffic, signups, orders and revenue
Develop optimization plans which include A/B tests, Landing page tests, Paid search and Display ad targeting, to achieve significant lift in targeted metrics.

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