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Web Analytics Analyst

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A large energy client of Aquent's is looking for a Web Analyst to join their team. The Web Analytics Analyst will provide data and actionable insights to inform the team on the impact of a new legislative initiative, rolling out at the end of the year. Candidate must demonstrate ability to develop and analyze top level and detailed reports, provide meaningful insight for the business and give direction on market impact based on analytic conclusions and business knowledge.

Principal Duties and Responsibilities:
• Analyze and provide insight on multiple types of data sets (digital, social and advertising/paid media)
• Provide statistics on KPI’s, page views, related selling, site visits, etc. in an effort to track the impact of new legislation.
• Identify traffic trends by channel, abandonment issues and opportunities for improving site conversion
• Conduct a/b and other test plans, analyze results and suggest opportunities for improvement
• Lead efforts in planning, designing and coordinating an ongoing data analysis program for the digital engagement/social media team and the corporate brand/advertising/paid media team
• Serve as the web analytics advocate, constantly striving to improve skills and capabilities within the web metrics space
• Stay current on the latest trends in web measurement strategies and tactics


Job Requirements:
• Work experience in web analytics at a multi-channel retailer
• BA or BS Degree in a quantitative, business or marketing related field
• Demonstrated understanding of media, digital and social channels
• Experience with web analytics and customer insight tools such as Webtrends, Coremetrics, Omniture, Google Analytics, Foresee, etc. to analyze and solve business problems
• Knowledge of energy industry
• Excellent team player with the ability to apply innovative ideas and critical thinking to projects
• Excellent verbal, interpersonal and written communication skills
• Ability to anticipate needs, innovate and flourish in a fast-paced retail environment

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