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Web Analytics & Customer Insights Manager

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Responsible for developing and executing annual web analytics and broader customer insights roadmap. This includes day to day fulfillment and critical analysis of web metrics as well as quantitative and qualitative customer insights projects. This role is responsible for managing external web analytics and qualitative (survey) vendors, deliverables, and budget. They will partner with CRM analytics team on key database analytic projects, as well as collaborate on new innovations such as implementing voice of customer tools and reports.

Job Requirements:
· Must demonstrate passion for “giving the customer a seat at the table!”
· Two-five years of experience on customer insight analysis and assessment. Specific experience required with web analytics tools: Google Analytics and Coremetrics.
· Knowledge and demonstrated understanding of attribution techniques, tagging and reporting strategy, e-commerce, web analytics, merchandising, and site usability.
· Strategic ability to connect business priorities with the right analytic solutions from multiple sources, manage or execute analysis and influence decision making
· Some background partnering with external digital vendor partners
· Understanding of A/B or multi-variate testing, behavioral targeting, user experience, and survey tools.
· Experience developing and implementing qualitative research projects
· Attention to detail and creativity in problem-solving.
· Strong presentation skills and ability to present and deliver data to brand teams
· Able to work in and across teams with strong project management and presentation skills
· Strong knowledge of the current trends and best practices in marketing analysis and related tools/techniques.
· SQL skills are a plus but not required for day to day job performance
· Bachelor’s degree with some background in statistics or mathematics a plus.
· CRM customer database analytics experience a plus

This position will require semi-autonomous decision making; will develop business intelligence strategy and gain alignment from senior management and across brands. This role will distill micro events into macro decisions for brand executives. The role requires intermittent supervision and will become increasingly autonomous with experience.

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