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Web Analyst, Online Marketing

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This retailer group is seeking a highly-motivated, high-achieving Web Analyst to support the online marketing efforts for multiple brands. As a member of the online marketing team, the Web Analyst will lead web analytics reporting and analysis efforts for the brand, while also conducting deep dive analysis into web analytics data. The expectation is to go beyond traditional web analytics reporting and provide actionable insights to facilitate change and improve the business. For new initiatives, the accumulated knowledge of the team and expertise of our Web Analytics manager can be leveraged.

Key Accountabilities:

- Produce weekly site performance reports: KPI dashboards, online merchandise and product reviews, as well as other reports to support all our online marketing efforts. Such reports should include business context and insights into the data to be delivered to the business leads.
- Effectively respond to ad-hoc report and analysis requests from the brand leads, merchants, and from other teams.
- Proactively develop reports and analysis of site performance including segmentation analysis. Include observations and business context to deliver actionable insights to business leads, not just data.
- Develop and execute A/B and MVT tests on the site in conjunction with the brand's site manager and developers using our testing tool.
- Conduct deep dive analysis across multiple Marketing programs such as email, paid search, natural search, banner ads, affiliates, leveraging data from multiple sources: vendor reporting tools.
- Work with IT and site managers to review and test analytics tool tagging for site changes, new site features, and initiatives to ensure data quality.
- Actively partner and develop effective relationships with all teams
- Strong project management skills and the ability to own complex analysis projects are required.
- Prior experience with analyzing multiple data sets or creating complex reporting dashboards within excel strongly preferred.
- Translation of business goals and requirements into key performance indicators and measurable events
- Communicate results of analyses to audiences widely varying levels of technical expertise.
- Passionate about web technologies and content strategy. Bring new and innovative ideas to improve the web presence.

Desired Skills and Experience:

- 4-year Degree in Marketing, Finance, Economics, Mathematics or related areas of study
- 1-4 years of experience working in web analytics or related area. Working in Retail industry or with multi-channel data strongly desired.
- 2 - 4 years of experience using web analytics tools such as Coremetrics, Omniture, WebTrends, Google Analytics, or similar. (Coremetrics preferred.)
- Strong Excel skills.
- Excellent attention to detail and strong organizational skills to manage multiple work requests and projects. Ability to independently prioritize workload.
- Good knowledge eMarketing activities such as SEM/SEO, remarketing/retention, targeted display, affiliates, etc.
- Demonstrated to work independently on standard reporting and analysis as well as common ad-hoc requests.
- High energy and results oriented. Looking to make improvements and change.
- Ability to work in a fast paced environment and turn around analysis and provide answers to business partners quickly.
- Excellent verbal and written communication skills. Able to effectively present analytics data to business users at the Manager / Director / VP level.

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