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Web Analyst

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Web Analyst

Looking for a Web Analyst with a strong analytical and technical background to join our online analytics team. The candidate is responsible for reporting and analyzing website data to optimize acquisition, conversion, and retention efforts for our online marketing initiatives, ensuring proper tagging for accurate tracking and measurement, and developing recommendations that improve conversions and customer engagements


Detailed Job Description/Responsibilities:

Perform analysis and develop dashboards and reports to provide insight and recommendations to acquisition marketing, customer marketing, and product marketing teams

Work with the product, marketing, and developer teams to ensure accurate SiteCatalyst tagging for new site releases as well as continuously debug, optimize, and enhance existing implementation

Provide insights and recommendations to improve conversions and customer engagements

Analyze and correlate customer interactions across various enterprise channels (online and offline)


Qualifications:

BS/BA in mathematics, statistics, computer science or related quantitative field required

2+ years web analytics experience with Omniture SiteCatalyst required

Experience with Omniture SiteCatalyst implementation required. SAS skills and/or JavaScript experience a plus

Experience and familiarity with Adobe Analytics Suite, Core Metrics, Google Analytics, and other enterprise grade web analytics is a plus

Highly analytical and detail oriented, with a passion for digging into data to identify key trends, results and critical outcomes required

Strong ability to translate, communicate, and distil statistics and metrics into a digestible, actionable framework important

Strong initiative – ideal candidate will conceive research projects and execute based on open business/analysis questions without direct instruction

Background in consumer ecommerce supporting product/promotion launches a plus

Experience working in a fast-paced online environment interacting with business analysts, information architects, visual designers, & web developers required

Experience in a large media, technology, internet, or subscription-based product company a plus

Advanced Microsoft Excel capabilities and strong proficiency in Microsoft Word and PowerPoint important

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