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Web Analyst

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Aquent is looking for an experienced Web Analyst to join our client's interactive team. The Web Analyst must be strategic, dynamic, detailed-oriented, and impactful. The ideal candidate is an analytical thinker and possesses the confidence and knowledge to play a significant role driving our client's Online business in a highly matrixed organization. MUST be a self-starter and a quick learner with a desire to learn new tools and techniques. Success in this role greatly depends on the ability to build rapport and develop effective working relationships with remote team members.

Responsibilities:
• Utilize data from online and offline sources to inform the strategic direction of online web properties.
• Define success metrics, develop measurement and reporting plans.
• You will be the leader responsible for developing and executing all measurement and analysis plans.
• Provide methodological guidance for enablement/implementation, including data collection and platform integration requirements.
• Create, analyze and publish weekly/monthly performance reports.
• Proactively identify gaps and opportunities in guest experience
• Ensure proper analytics implementation and reporting accuracy.
• Develop quantitative analyses and ad-hoc reports to monitor performance and trends.
• Oversee the design, synthesis, and delivery of analytics reports.
• Perform analyses and provide interpretation, guidance and strong recommendations to aid decision making and inform business planning.
• Stay current on digital marketing and ecommerce trends, research and evaluate market opportunities and guest behavior to increase revenue and guest satisfaction.

Required Qualifications:
• 3+ years of web analytics experience using tools such as Adobe Site Catalyst, IBM Coremetrics and or WebTrends
• Ability to excel in a fast-paced complex business environment
• Demonstrated attentiveness to detail
• Demonstrated strong partnering skills
• Demonstrated proactive problem-solving and decision making skills
• Demonstrated strategic and creative thinking ability
• Proven team player with the ability to guide and influence cross-functional teams
• Proficient in Microsoft Office suite

Preferred Qualifications:
• 5+ years of web analytics experience
• 1+ years of web optimization (A/B testing)

This is an on-site, long-term W2 contract opportunity. Please send your resume to cmerriam@aquent.com to apply.

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